BSR Expands to Northwest Arkansas with Acquisition of 360-Unit Mountain Ranch Apartment Community

SMALL ROCK, AR – BSR Trust, a leading owner and operator of garden-style, multifamily communities, announced that it has completed the acquisition of Mountain Ranch Apartments in Fayetteville, AR. The buy of Mountain Ranch marks BSR’s official entry into the Northwest Arkansas market. But, BSR already owns and manages 10 other properties within in the state of Arkansas.

Mountain Ranch was built in 2009 and contains 360 units in a mix of one bedroom, two bedroom and three bedroom floorplans. The upscale garden-style community sits on 15 acres, just across Interstate 49 from the University of Arkansas campus.

Mountain Ranch adds to the growing list of multifamily housing properties owned and managed by the Small Rock based company throughout Texas, Louisiana, Oklahoma, Arkansas and Mississippi. The terms of the deal were not told.

“Mountain Ranch is an outstanding community that we are thrilled to add to the BSR portfolio,” said Daniel Oberste, Chief Investment Officer of BSR Trust. “BSR has focused our acquisition growth outside the state of Arkansas in recent years. But, the economic growth tale in Northwest Arkansas is impossible to ignore. Further, BSR’s corporate offices along with a large chunk of our operating personnel are based in Arkansas. As a result, it makes excellent business sense for BSR to expand our Arkansas presence at this time. This transaction, together with the other acquisitions and investments made in the past year, are indicators of the growth our company is experiencing and our strategy moving forward.”

The new acquisition puts BSR Trust owning and managing just over 9,200 units across its portfolio.

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Multifamily Technology Firm Receives Vega Digital Award for Its Revolutionary Marketing Platform

NEW ORLEANS, LA – 365 Connect, a leading provider of award-winning marketing, leasing, and resident technology platforms for the multifamily housing industry, announced today that the company has received a Vega Digital Award for its Marketing Syndication Platform. This prestigious international award recognizes 365 Connect’s capabilities to deliver innovative and creative solutions to meet the rapidly-changing needs of the multifamily housing industry.

The Vega Digital Awards is an international competition for creative professionals who hold the unique ability to inspire through concept, writing, or design by means of traditional or electronic media. From broadcast and print to social media and emerging platforms, winners were selected in a broad scope of categories.  Administered by the International Awards Association, winning entries are carefully selected by a panel of internationally-esteemed creative professionals from around the globe. This year’s competition boasted entries from 30 countries including Argentina, Brazil, Belgium, Canada, China, Denmark, Faroe Islands, France, Germany, India, Ireland, Italy, Kazakhstan, Latvia, Luxembourg, Malaysia, Singapore, Netherland, New Zealand, Panama, Poland, Portugal, Russia, Slovakia, Spain, Sweden, Switzerland, Ukraine, United Arab Emirates, United Kingdom, and the United States.

“We wish to recognize the singular achievements of small and medium-sized firms, and the creative professionals who are the driving force behind the global digital communications industry,” said Kenjo Ong, President for the International Awards Associates. “We hope to find, encourage, and reward the newest and brightest stars emerging in the world of digital communications.”

365 Connect was fortunate enough to be recognized for its revolutionary Marketing Syndication Platform by the Vega Digital Awards. The 365 Connect Marketing Syndication Platform delivers automated listings with real-time updates to high-traffic housing search engines and classified websites. Ultimately, it offers a fully-integrated solution that eliminates redundant marketing efforts and seamlessly updates pricing, imagery, content, and availability from a single platform. The platform is proven to reduce operating expenses while simultaneously increasing qualified prospect traffic for multifamily housing operators.

Ong added, “Winning a Vega Digital Award is a significant career accomplishment for the recipients.  With vetted panelists, tough criteria, blind judging processes, and strict bylaws limiting winners, only the best entries received recognition. The creative work this year was truly outstanding and inspiring.”

365 Connect Founder and CEO, Kerry W. Kirby, stated, “365 Connect is pleased to have its technology platform acknowledged on an international level, and we are truly honored to receive this highly acclaimed award. Our focus is to connect both future and existing residents with where they live by providing a host of services, resources, and communication tools. This award emphasizes our dedication to meeting our clients’ needs of optimizing lead flow, reducing marketing spend, and extending their communities reach across the web.”

To date, 365 Connect has received a total of 45 regional, national, and international awards, symbolizing its dedication to delivering leading-edge technology. The 365 Connect Technology Platform is highly recognized by its peers for its unique ability to market communities across the Internet, automate social media, and deliver desktop and mobile platforms to prospects and residents. Today, 365 Connect’s innovative technology platforms are utilized across the nation, aiding the most respected multifamily housing operators by providing them with the ability to manage their marketing, leasing, and resident services from a single sign-on interface.

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The Preiss Company to Manage Newly Converted 101-Bedroom Student Housing Community

CHARLESTON, SC – Officials of The Preiss Company (TPCO), ranked the nation’s fifth largest, privately-held, student housing owner-operator, announced that it has been retained to manage 61 Vandy, a 101-bedroom complex serving the College of Charleston. The property is in the final stages of conversion from conventional apartments to student-focused housing.

“Third-party management is an integral part of our growth plot, and this upscale property in the heart of downtown Charleston is an outstanding addition to our portfolio,” said Donna Preiss, founder and CEO, The Preiss Company. “This is our first time working with this private investment group, and we look forward to building on our relationship and launching this exceptional project together. The property is completing a total makeover/conversion to a student housing-focused facility and will be one of only five purpose-built projects serving the Charleston college community.

“It also marks our entry into the vital Charleston market, which is our sixth new market in the past three months,” she added. “We have in-depth operating experience in the region and already are actively leasing for the 2017 school year.”

The 61 Vandy complex is located at 61 Vanderhorst Street, two blocks from the College of Charleston, within walking distance of the Medical University of South Carolina and a small drive to The Citadel. The five-tale property consists of 33 units offering a mix of studio, two-bedroom/two bathroom, three-bedroom/two bathroom and four-bedroom/two bathroom floor plans.

The upscale units feature key-fob entry, boutique-style furniture, hardwood floors, stainless steel appliances, granite countertops and wall-mounted flat screen televisions in the living area. Amenities include a self-serve coffee bar and Preiss’ proprietary technology that utilizes top-of-the-market WiFi with 1GB Internet connected directly into each suite, as well as programs that enhance online leasing and rental payments and social media. On-site parking is available.

“We have added four new management contracts in the past 90 days and are looking selectively for additional properties,” Preiss noted. “Student housing requires expertise and operating programs that are distinctively different from other forms of multi-housing. Since our founding in 1987, we have continuously refined and updated our programs to reflect student, parent and university preferences. Third-party management in this sector is highly fragmented, offering considerable opportunities for growth.”

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