Innovative Multifamily Housing Marketing Solution Receives Gold Marcom International Award

NEW ORLEANS, LA – 365 Connect, a leading provider of award-winning marketing, leasing, and resident technology platforms for the multifamily housing industry, announced today that the company has received a gold Marcom Award for its Marketing Syndication Platform. This prestigious international award recognizes 365 Connect’s capabilities to deliver innovative and creative solutions to meet the rapidly-changing needs of the multifamily housing industry.

The Marcom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. The winning entries are selected by an international panel of judges. This year’s competition boasted over 6,000 entries from 34 countries across the globe, with entrants ranging from corporate marketing and communication departments, to media conglomerates and Fortune 500 companies. The competition is so well respected in the industry that it has grown to the largest of its kind in the world.

365 Connect was recognized by the Marcom Awards for its innovative Marketing Syndication Platform, which delivers automated listings with real-time updates to high-traffic housing search engines and classified websites. Ultimately, it offers a fully-integrated solution that eliminates redundant marketing efforts and seamlessly updates pricing, imagery, content, and availability from a single platform. The platform is proven to reduce operating expenses while simultaneously increasing qualified prospect traffic for multifamily housing operators.

Administered and judged by the Association of Marketing and Communication Professionals, which oversee awards and recognition programs, winning entries are selected from an array of specialized categories. These include advertising, marketing, branding, strategic communication, and electronic media. Recognizing the highest standards of excellence, a Marcom Award is a tremendous achievement that acknowledges outstanding talent within the marketing and communication industries.

365 Connect Founder and CEO, Kerry W. Kirby, stated, “365 Connect is pleased to have its technology platform acknowledged on an international level, and we are truly honored to receive this highly acclaimed award. Our focus is to connect both future and existing residents with where they live by providing a host of services, resources, and communication tools. This award emphasizes our dedication to meeting our clients’ needs of optimizing lead flow, reducing marketing spend, and extending their communities reach across the web.”

To date, 365 Connect has received a total of 42 national and international awards, symbolizing its dedication to delivering leading-edge technology. The 365 Connect Technology Platform is highly recognized by its peers for its unique ability to market communities across the Internet, automate social media, and deliver services on any device to prospects and residents. Today, 365 Connect’s innovative technology platforms are utilized across the nation, aiding the most respected multifamily housing operators by providing them with the ability to manage their marketing, leasing, and resident services from a single sign-on interface.

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Housing Market Continues Steady Improvement According to Freddie Mac Multi-Indicator Market Index

MCLEAN, VA – Freddie Mac released its Multi-Indicator Market Index (MiMi), showing three additional states, Indiana, Alabama and New Jersey, and one additional metro area, Dayton, Ohio, entering their historic benchmark levels of housing activity.

The national MiMi value stands at 85.7, indicating a housing market that’s on the outer edge of its historic benchmark range of housing activity with a +1.05 percent improvement from July to August and a three-month improvement of +1.22 percent. On a year-over-year basis, the national MiMi value improved +5.44 percent. Since its all-time low in October 2010, the national MiMi has rebounded 43 percent, but remains significantly off its high of 121.7.

News Facts:

Forty-one of the 50 states plus the District of Columbia have MiMi values within range of their benchmark averages, with Utah (99.2), Colorado (96.6), Hawaii (96.3), Idaho (96) and North Dakota (95.4) ranking in the top five with scores closest to their historical benchmark index levels of 100.

Eighty of the 100 metro areas have MiMi values within range, with Los Angeles, CA (101.1), Honolulu, HI (99.5), Provo, UT (100.8), Dallas, TX (98.9) and Ogden, UT (98.6) ranking in the top five with scores closest to their historical benchmark index levels of 100.

The most improving states month over month were Nevada (+2.95%), Florida (+2.14%), Illinois (+1.95%), Washington (+1.91%) and Alabama (+1.90%). On a year-over-year basis, the most improving states were Florida (+12.13%), Massachusetts (+9.94%), Nevada (+9.94%), Oregon (+9.43%) and Tennessee (+9.39%).

The most improving metro areas month over month were Las Vegas, NV (+3.00%), Palm Bay, FL (+2.63%), Tampa, FL (+2.59%), Orlando, FL (+2.40%) and Sarasota, FL (+2.40%). On a year-over-year basis, the most improving metro areas were Orlando, FL (+18.21%), Tampa, FL (+14.78%), Chattanooga, TN (+14.51%), Palm Bay, FL (+14.25%) and Lakeland, FL (+13.66%).

In August, 33 of the 50 states and 73 of the top 100 metros were showing an improving three-month trend. The same time last year, all 50 states and 96 of the top 100 metro areas were showing an improving three-month trend.

Freddie Mac Deputy Chief Economist Len Kiefer stated, “Housing markets are on track for their best year in a decade, and that’s reflected in MiMi. The National MiMi stands at 85.7, a 5.4 percent year-over-year increase. The MiMi buy applications indicator is up over 18 percent from last year and is at its highest level since December 2007.”

“The housing market is showing strength across the country. The South continues to show some the largest improvements, especially in Florida. MiMi’s buy applications indicator is up more than 30 percent in Florida compared to last year. Meanwhile, in the West, the battle between low mortgage rates and rising house prices continues. So far, low mortgage rates have helped on the affordability front, but in hot markets like Denver, Fresno, Provo and Los Angeles it’s becoming increasingly hard for the typical family to afford a median price home.”

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Mortgage Rates Hold Steady with Little Movement According to Bankrate.com National Survey

NEW YORK, NY – Mortgage rates held steady this week with the benchmark 30-year fixed mortgage rate remaining at 3.64 percent, according to Bankrate.com’s weekly national survey. The 30-year fixed mortgage has an average of 0.23 discount and origination points.

The larger jumbo 30-year fixed inched rose to 3.67 percent, while the average 15-year fixed mortgage rate remained at 2.93 percent. Adjustable mortgage rates were mixed this week, with the 5-year ARM inching higher to 3.11 percent and the 7-year ARM slipping to 3.28 percent.   

Mortgage rates were at a relative standstill this week, as investors awaited the outcome of the Nov. 2 Federal Reserve policy meeting and the result of the Nov. 8 elections. There is small doubt about the outcome of the presidential election, but investors are uncertain about which party will control the Senate and maybe even the House.  Investors seem honestly sure that the central bank will keep its target for small-term interest rates unchanged at the Nov. 2 meeting, but they believe that a rate hike at the Dec. 14 meeting is honestly likely. In this case, mortgage rates might go in the same direction as the federal funds rate — upward toward the end of the year.

At the current average 30-year fixed mortgage rate of 3.64 percent, the monthly payment for a $200,000 loan is $913.79.

SURVEY RESULTS

30-year fixed: 3.64% — unchanged from 3.64% last week (avg. points: 0.23)

15-year fixed: 2.93% — unchanged from 2.93% last week (avg. points: 0.18)

5/1 ARM: 3.11% — up from 3.10% last week (avg. points: 0.26)

Bankrate’s national weekly mortgage survey is conducted each Wednesday from data provided by the top 10 banks and thrifts in 10 top markets.

For a full analysis of this week’s go in mortgage rates, go to www.bankrate.com

The survey is complemented by Bankrate’s weekly Rate Trend Index, in which a panel of mortgage experts predicts which way the rates are headed over the next seven days. The vast majority – 80 percent – expect mortgage rates to remain more or less unchanged over the next week.  The remaining respondents are mixed with 10 percent predicting a rise in mortgage rates and 10 percent forecasting a decline over the next seven days.

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