Silicon Valley Tech Boom Spurs Latest Round of Housing Rent Hikes in San Francisco Bay Area

SAN FRANCISCO, CA – California’s high-tech center of Silicon Valley has expanded through the San Francisco Bay Area, bringing high-paying jobs and soaring rents. The companies headquartered there range from Apple, Google and Twitter to the ride-sharing service Uber and online business-services firm Salesforce.com. Right or incorrect, they are collectively being blamed for the region’s housing crisis.

Yet San Francisco’s historic Chinatown neighborhood has been coping with high housing costs for decades, and activists say the neighborhood demonstrates how cities can protect their communities through zoning regulations that maintain affordable housing. San Francisco has the nation’s highest median rental price for a one-bedroom apartment, according to the website Zumper, which tracks U.S. rental markets. The average rent in San Francisco is nearly $3,600 a month, more than 10 percent higher than the next highest market, New York City. The soaring housing costs are the result of a booming economy and a growing technology industry.

Those exorbitant prices extend through the San Francisco Bay Area, to cities like San Jose in the heart of Silicon Valley, and Oakland across the bay, where speculators have bought some of the last of the region’s affordable housing in industrial neighborhoods. The tech workers live and work in the entire area, unlike decades ago when most worked in the Valley and lived in the urban centers. There are people with families who prefer living in the suburbs, and younger people who gravitate to the downtown area. They say the commute works both ways, since companies are housed in the city and suburbs, and that it’s all considered Silicon Valley these days. There are people on commuter trains heading in both directions. Volunteers from the Anti-Eviction Mapping Project gathered in Oakland on a recent evening to discuss the displacement of low-income and senior residents caught in the middle of powerful economic trends. They track and share the data, and the tales of those evicted, on a website.

Cofounder Erin McElroy says renters often are evicted on the flimsiest of pretexts in favor of tech workers in search of apartments.

“Landlords know that people can pay $3,000 or $4,000 a month who work in these [high-tech] industries. Affordable housing is being neglected and lost,” she said.

The activists include students, teachers and high-tech workers who share their concerns over gentrification and evictions. They say the technology industry is not the only culprit. San Francisco tourism is at record levels, and demand also is increasing for hotel and office space.

This battle has been fought before, as residents of Chinatown resisted encroachment by the city’s financial district in the 1970s.

The International Hotel, home to hundreds of Philippine and Chinese American residents, was slated to make way for a high-rise development. Residents refused to leave and were forcibly evicted by the local sheriff’s department. The hotel was torn down, but the Catholic archdiocese worked with community groups to make affordable housing on the site. Activists worked with city hall to make a plot, according to Malcolm Leung, deputy director of the Chinatown Community Development (CDC) Center, which owns and manages 26 properties in San Francisco, providing affordable housing to 3,000 low-income families and seniors. He stands on the roof of the 15-tale complex, pointing to the densely packed buildings of Chinatown, and the towering financial services buildings around them. “Chinatown exists to this day because that 1986 plot in essence protected Chinatown, restricted heights in the neighborhood. It restricted the kinds of uses in the neighborhood, and that’s really what made sure that developers were disincentivized from buying these buildings up,” he said.

On April 6, Oakland halted for three months residential rent hikes on its older housing stock. San Francisco activists want a similar moratorium to help vulnerable renters. Sasha Magee, an IT specialist for the U.S. government and a housing activist in his spare time, says measures like these will help residents with low incomes who live in older housing. “Those are the folks who are getting most hurt by the crisis right now,” he said.

Activists say there are no simple solutions to the pressures of expansion, and Chinatown itself faces continuing pressures as land prices and rents soar in and around San Francisco.

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Multifamily Technology Innovator 365 Connect Brings Home Two Gold Horizon Interactive Awards

NEW ORLEANS, LA – 365 Connect, a leading provider of award-winning marketing, leasing, and resident technology platforms for the multifamily housing industry announced today that the company has received two gold Horizon Interactive Awards for its Resident Lifecycle and Mobile Technology Platforms. These highly-coveted awards recognize 365 Connect’s capabilities to deliver innovative and creative solutions to meet the rapidly-changing needs of the multifamily housing industry.

The Horizon Interactive Awards is an international competition made to recognize excellence in interactive media production worldwide. The winning entries, selected by an international panel of judges, showcase the industry’s best interactive media solutions, which include websites, mobile applications, print media, interactive displays, public exhibits, online advertising, video, e-mail, and more. A truly international competition, the 14th annual Horizon Interactive Awards collected entries from 21 countries around world such as: Australia, Austria, Brazil, Belgium, Canada, China, Germany, Hong Kong, India, Malaysia, New Zealand, Portugal, Russia, Serbia, Spain, South Korea, Sweden, Taiwan, Turkey, and the United Kingdom, and nearly the entire United States.

The Horizon Interactive Awards recognized 365 Connect with two individual gold level awards for its revolutionary Resident Lifecycle Platform, a fully integrated solution that eliminates redundant marketing efforts, simplifies transactions, and delivers the entire spectrum of services to residents after the lease is signed – all from a single platform. The Horizon Interactive Awards also recognized 365 Connect’s Mobile Technology Platform, a fully responsive solution that delivers leading-edge capabilities and enhanced user experiences on any device in order to serve the next generation renter.

“The competition raised the bar for immersive, interactive experiences both online and offline,” said Mike Sauce, Founder of the Horizon Interactive Awards. “This year’s competition again saw an emphasis on full screen, immersive user experiences coupled with fully responsive frameworks to allow consistency from desktop to tablet to mobile phones. Brands are finding new ways to connect with customers through multi-channel marketing while providing consistent messages. The standouts this year found a way to integrate the online interactive world with real-life scenarios and other offline traditional media. This highlights the power of digital communication and reflects that technology is a part of our lives at just about every turn. We continue to showcase digital media projects, which strive for the best blend between top-notch creative imagery with clear, concise content and well-thought out user experiences.”

365 Connect Founder and CEO, Kerry W. Kirby, stated, “365 Connect is pleased to have its technology platform acknowledged on an international level, and we are truly honored to receive these highly acclaimed awards. Our focus is to connect both future and existing residents with where they live by providing a host of services, resources, and communication tools. These awards emphasize our dedication to meeting our clients’ needs of optimizing lead flow, reducing marketing spend, and extending their communities reach across the web.”

To date, 365 Connect has received a total of 36 national and international technology awards. The 365 Connect Technology Platform is highly recognized by its peers for its unique ability to market communities on high traffic sites across the Internet, automate social media postings, and deliver desktop and mobile platforms for prospects and residents to transact business. Today, 365 Connect’s innovative technology platforms are utilized across the nation by many of the most respected national, regional, and local multifamily housing operators.

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IPA and The Rockefeller Group Open Second Phase at Liv Northgate Apartment Community in Arizona

PHOENIX, AZ – Investment Property Associates and real estate developer The Rockefeller Group recently announced the opening of phase two at their Liv Northgate apartment community in Gilbert. They are now leasing new floor plans and featuring a number of added amenities.

“We are thrilled about the expansion at the Liv Northgate community and excited about its new amenities,” Heidi Arave, IPA’s Regional Property Manager clarified, “This will provide more opportunities for new residents and enhance the experience for those that already call Liv Northgate home.”

Phase one at Liv Northgate with 254 units, already boasts a variety of one, two and three-bedroom units with access to a 24/7 Liv Fit fitness center, environmentally-friendly saltwater heated pools and spas and the Hub’s amenities that include an entertainment kitchen, a large screen TV, pool table and variety of games, and a fireplace with comfortable seating areas.

Phase two is comprised of an additional 148 one, two and three-bedroom floor plans with square footage of 780 to 1,313. The new units consists of 44 one-bedroom one-bathroom, 88 two-bedroom two-bathroom units, and 16 three-bedroom three-bathroom floor plans that all include spacious walk-in closets, full size washers and dryers, stainless steel appliances and granite countertops. The new phase also features a splash pad, a sport court, playground, lawn chess and a number of added outdoor entertainment areas.

“The thoughtfully designed recreational areas unveiled in this new phase provide even more reasons for our residents to invite their friends and family to join them in fostering a genuine, sustainable community,” Arave noted.

“The growth in Gilbert make it a highly desirable residential suburb of Phoenix with an increasing demand for access to lifestyle amenities,” said Mark Singerman, vice president and regional director – Arizona for The Rockefeller Group. “The area has become a destination for people who want to live close to work, recreation and educational opportunities in the Phoenix metro area, evidenced by the success we had filling phase one at Liv Northgate. We believe Phase 2 will be extremely desirable to a wide range of tenants.”

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