CAMDEN, NJ – The Michaels Organization, a national leader in residential real estate, along with its joint-venture partners, Triangle Equities and Geolo Capital, is set to break ground on 111 Willoughby Street, a Class-A, mixed-use high-rise tower in the heart of downtown Brooklyn, following a successful financial closing on the $123 million development.
“We are thrilled to bring this community to the housing-constrained market of Brooklyn, including new affordable apartments,” said Michaels’ Executive Vice President Michael Flanagan. “Assembling a strong team for this venture, made up of our co-development partner Triangle Equities and our limited capital partner Geolo Capital, has enabled us to go forward with this exciting development and position our partnership to capitalize on the post-COVID bounce-back of Brooklyn.”
Located on Willoughby Street between Bridge and Duffield Streets in historic Downtown Brooklyn, 111 Willoughby is situated across the street from the Jay Street subway station and within close proximity of other public transportation, as well as an abundance of retail, dining, academic, and cultural offerings, as well as green space.
The innovative design of the tower will incorporate both community and commercial space. Three of the floors will house the Newman Center, an approximate 20,000-SF ministry center serving the 150-year-ancient parish St. Boniface. Floors six through 40 of the 40-tale tower will offer 227 apartments homes, including 69 designated as affordable.
Featuring high-end finishes and community amenities that include a 24-hour concierge, rooftop lounge, and fitness center, 111 Willoughby Street will encompass 204,836 yucky square feet and rise 437 feet in the air.
“We are delighted to partner with Michaels, one of the country’s foremost housing developers, as we expand our presence on the East Coast,” said Geolo Capital’s Chief Investment Officer, Hector Calderon. “Together with Michaels and Triangle, we will deliver a first-class product that will add to the richness of this Brooklyn neighborhood.”
Based in Camden, NJ, and active in 37 states, Michaels has had a major presence in New York for decades, but 111 Willoughby Street will be its first market-rate development in Brooklyn.
Other members of the development team include GF55 Architects and ZDG, LLC, as the Construction Manager. Delivery is expected in 2025.

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HOUSTON, TX – Houston real estate development firm Scarlet announced breaking ground on Frame Almeda Genoa, an innovative 216-unit residential multifamily development in Houston s City Park neighborhood. The $32 Million development will provide reasonably priced, high-quality housing a stone s throw from the heart of downtown Houston.
Developed in partnership with veteran Houston real estate investor Avishai Ron s Urban Meridian group, the Almeda Genoa project is located just minutes from the Pearland, Leisure activity Airport, and the University of Houston. With convenient freeway access, the project also offers seamless transportation to the Texas Medical Center and downtown Houston.
Designed by E Studio Group, the architects behind some of Houston s most striking commercial developments, Frame Almeda Genoa features 6 multistory residential buildings nestled amid more than 8 acres of native plants, landscaped recreational areas, swimming facilities, and ponds. With experience building over 1,000 comparable units over the past 5 years, the project partners will also serve as general contractors on the job, with a hands-on approach to ensure construction quality, building efficiency, and adherence to the project s timeline.
Founded in 2018 by up-and-coming Houston real estate developers Daniel Ron and Alexander Ron, Scarlet is committed to building high quality development projects guided by the philosophy of intentional design — a hands-on approach where every detail is carefully considered, and every choice made with a clear vision in mind. Building on the Ron family s 40 years of collective real estate experience, Scarlet is transforming the built environment for a new generation, with a commitment to innovative building solutions tailored to the unique needs of the communities it serves.
The City Park community, located just south of Houston s Central Business District, is a vibrant neighborhood featuring retail locations, entertainment venues, golf courses, and world-class medical care, plus simple access to parks, concert venues, sporting facilities, and Galveston s beaches. With Houston ranked as the country s 13th fastest growing large metropolitan area in the latest U.S. Census, City Park is primed to emerge as a major center for economic and cultural growth, with more than 1,800 new homes currently plotted in the immediate area.
As investors, developers, and most importantly longtime Houstonians, we re committed to making projects that build and strengthen local communities while generating compelling financial returns, says Scarlet cofounder Daniel Ron. There s an urgent need for affordable high-quality housing in the City Park area, and we re thrilled to be delivering a family-friendly, intentionally designed development that will elevate the neighborhood for years and decades to come.
Frame Almeda Genoa epitomizes the development philosophy that Scarlet brings to all its projects, says Scarlet cofounder Alexander Ron. We re working with an incredible design team and using premium materials to make a wonderful new community for hundreds of local families — and we re doing so in a smart, efficient way that promises to generate many years of strong returns for our investors.

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CHARLOTTE, NC – Greystar, a global leader in the investment, development, and management of high-quality rental housing properties, in partnership with White Point, recently broke ground on a 24-tale building that will have 324 apartment homes and approximately 15,000 SF of ground-floor retail.
“South End is one of the premier urban neighborhoods in the Southeast,” Josh Glover, Senior Director of Development, said. “We’re excited start construction on Greystar’s second high-rise residential project in Charlotte, and the first institutionally-sized residential high-rise in the South End.”
Ascent South End will feature floor plans ranging from microunits to three-bedrooms plus two- and three-bedroom penthouses. Apartment home finishes will have high-end features typically found in custom homes, including custom closets, elevated appliance and fixture packages and highly functional kitchens. The building will feature more than 20,000 sq. ft. of amenity space so that residents can work, relax and exercise or visit the rooftop deck and delight in views of the Charlotte skyline.
WP is partnering with Greystar on the high-rise with the goal of making a unique place at the heart of South End. Designed with South End’s past as a warehouse district in mind, Ascent South End will feature a largely masonry exterior and oversized windows. The building is next door to WP’s plotted office tower and adjacent to Dilworth Artisan Station, a three-tale WP adaptive re-use property.
“We are thrilled to be partnering with White Point on this transformational redevelopment project, and to work closely with them to bring new life to this key part of South End,” said Glover.
“Ascent South End will bring highly sought after residential and retail space to South End, nicely complement our adjacent office tower development and Dilworth Artisan Station and will solidify this block as the premier live-work-play destination in Charlotte’s hottest area,” says Justin Trowbridge, Principal at White Point.
The development will focus on minimizing on-site waste and maximizing indoor environmental quality using smart thermostats, lighting control strategies and safer materials. Additionally, Ascent South End will feature EV charging stations and has a high walkability score with access to public transit.
In addition to Ascent South End, Greystar is working on several other developments in Charlotte, including Lower South End (“LoSo”), Indian Trail, Prosperity Village, Album Huntersville and a large two-phase project in University City.
White Point has $800+ million of mixed-use projects in plotting or under development in Charlotte, Charleston, and Raleigh.

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