NEW ORLEANS, LA – 365 Connect, a leading provider of award-winning marketing, leasing, and resident technology platforms for the multifamily housing industry, announced today the release of its latest whitepaper on utilizing content marketing in the rental housing industry. Content Marketing – Inbound Digital – Engaging Next Generation Renters focuses on how modern marketing managers are leveraging this multi-channel marketing method to drive leads and engage residents in their apartment communities.

This extensive report analyzes data points concerning user behavior, distribution channels, and search engine benefits. The research clearly establishes that apartment communities adopting a consistent content marketing strategy can cross-market to both future and existing residents. The main analysis of the whitepaper highlights the endless benefits of content marketing; it places an apartment community in a better position to be found online, motivates the reader to connect with the community, and enhances branding efforts.

“As we continue to look at innovative methods to drive prospect traffic, engage residents, and reduce marketing spend, content marketing is an effective strategy for your property to remain relevant throughout the entire resident lifecycle on multiple distribution channels,” stated 365 Connect CEO, Kerry W. Kirby. “By focusing on the methodology of community advocacy, we have seen that hyper-local content makes high quality SEO, fosters online authority, and establishes a strong digital presence.”

Content marketing is a strategic marketing approach, focused on making and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Producing high-impact content has proven effective in promoting customer engagement, garnering over 3-times as many leads and costing approximately 60 percent less than standard outbound marketing efforts. Content marketing revenue is expected to exceed 300 billion dollars by the end of this year, establishing it as a go-to method among modern marketing managers.

“Digital marketing is no longer a one-way street because the importance of engagement and interaction is at an all-time high. As modern marketing evolves to accommodate the needs of its consumers, the multifamily housing industry can expect the scope of content marketing to continuously grow,” Kirby concluded. “With relevant content published on a consistent basis, marketers will improve customer relationships, brand engagement, and website rankings, in addition to lowering marketing costs. We are excited to share our knowledge of this subject with our industry peers.”

The complete whitepaper is available for immediate download at www.365connect.com

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DENVER, CO – LMC, a leader in apartment development and management, announced the start of leasing at Canvas, a luxury mixed-use apartment community located in Downtown Denver.

Situated between the Ballpark neighborhood and River North (RiNo) District, Canvas features 240 apartment homes and approximately 5,200 square feet of retail space. The podium-style community offers five tales of apartment homes atop ground-floor retail space and boasts superb views of the mountains and city skyline. First go-ins started earlier this month. 

“New apartment homes in Downtown Denver remain in high demand, and we’re thrilled to join one of the most thriving submarkets within the city,” said Scott Johnson, division president of the Mountain States for LMC. “Canvas will offer a truly walkable urban lifestyle close to restaurants, retail, bars, live music venues and Coors Field, all while offering the high-end finishes and modern conveniences craved by today’s sophisticated renter.”

Located at 2401 Blake Street four blocks north of Coors Field, Canvas is uniquely positioned to access the many dining, entertainment and cultural options within the downtown sector while offering prime connectivity to the greater metropolitan area. Multi-modal hub Union Station and its numerous transit options are within a mile of the community. Interstates 25 and 70, the key thoroughfares of the city, are also within a small drive. The site is also within walking distance of Denver’s thriving Central Business District. 

Canvas possesses a Walk Score of 90 and Bike Score of 94, representing a paradise for each. Some of the numerous nearby walkable/bikeable attractions include Coors Field (home of the Colorado Rockies), Blake Street Tavern, Fantastic Divide Brewing Co., Cherry Cricket and Ophelia’s Electric Soapbox, a multi-level restaurant and live music venue. Nearby recreational options include Commons Park and City of Cuernavaca Park, which each offer riverside trails and shady picnic areas. 

Canvas offers studio, 1- and 2-bedroom apartment and townhomes ranging in square footage from approximately 590 to 1,250. Smart-home capabilities include programmable thermostats and built-in USB ports to ensure residents remain connected. Apartment interiors are delivered with large, modern kitchens with islands and custom pendant lighting, custom cabinetry with under-mount lighting, stainless-steel appliances, quartz countertops, ceramic-tile backsplashes, luxury vinyl-plank flooring, in-home washers and dryers and walk-in closets. Bathrooms include tile shower surrounds and oversized tubs. Many of the apartment homes offer expansive views of the Colorado Front Range, Downtown Denver and Coors Field.

Community amenities include a two-tale, 24-hour fitness and training facility, pool and spa courtyard, social courtyard with outdoor bar and fire pit, resident lounge with study niches and games, rooftop sky lounge with indoor/outdoor seating and spectacular views of downtown and Coors Field, including a pet grooming room and bike wash. Residents also have access to onsite storage and bike parking, electric-vehicle charging stations and 24-hour package acceptance. 

Canvas is LMC’s seventh development in the Denver area. Others include Malbec at Vallagio, Beacon85, Parkhouse, Sync36, Strata and Radiant. 

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LYNCHBURG, VA – Four Mile Capital, a privately-held real estate investment firm based in Louisville, CO, has bought the 156-unit Ancient Mill Townhomes in Lynchburg, VA in an off-market transaction. Ancient Mill, built in 1975 and sitting on 15.4 acres, consists of one-, two-, three-, and four-bedroom townhome units and has a competitive amenity package, including a pool and fitness center. Greenbrier Management, based in Newport News, VA, has been awarded the management contract.

The transaction closed July 1, 2019, for a price of $10,750,000, or $68,910 per unit and $75 per square foot. As part of their acquisition, new ownership assumed a 55% LTV Fannie Mae fixed-rate amortizing mortgage at 5.05% and placed a $2M supplemental loan on the property, fixed at 5.08%. FMC plans to update the pool area and leasing office, as well as invest in energy efficient and water saving measures in the units, but the physical asset has very small deferred maintenance, with roofs less than 10 years ancient and mechanicals and unit interiors updated in the past 8 years.

Fresh off a 234-unit Roanoke acquisition in January 2019, FMC now owns about 700 units in the state of Virginia and is looking to add even more. “Lynchburg is an brilliant example of an under-the-radar market that gets us excited, and we’re thrilled for the chance to reinvest in this community. It’s one of the most stable and diverse economies in the state, with positive job and population growth, limited apartment supply and low market vacancy, and anchored by a growing university,” said Eric Mallon, one of FMC’s principals. “We also like the affordability metrics in city like Lynchburg, where we can provide quality housing for our tenants at reasonable rents, but still generate attractive yield for our investors.” Liberty University is located about 4.5 miles from Ancient Mill and has roughly 15,800 on-campus students; including online degree programs, total enrollment is over 100,000 students, resulting in a $1B annual economic impact to the city of Lynchburg.

FMC will implement more sophisticated and thoughtful management, utilizing their institutional-quality asset management platform to control operational expenses and make strategic decisions for the asset. “Buying a stabilized property with limited deferred maintenance, low-leverage amortizing debt, and at a basis well below replacement cost allows for a honestly straightforward business plot while still achieving above-market risk-adjusted returns,” said Andrew Jumbeck, VP of Acquisitions for Four Mile.

Four Mile Capital continues to pursue additional value-add investment opportunities throughout the U.S, with a specific focus on Colorado, Virginia, the Carolinas, Iowa, and Wisconsin. They use an opportunistic strategy in acquiring off-market properties that fall below the radar of its institutional peers, targeting investments with a total capitalization between $10MM and $100MM, and between $4MM and $35MM of equity.

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