Multifamily Innovation Advisory Council Turns Industry Blind Spots into Breakthrough Innovations Through Collaboration

SCOTTSDALE, AZ – The Multifamily Innovation® Advisory Council announced today its formal launch with approximately 1.5 million apartment units being represented. The council is on track to grow to north of 3 million units by end of year, with a focus of being the catalyst for innovation, through delivering insight to leaders across the industry.
The Multifamily Innovation® Advisory Council is led by Chairman Patrick Antrim, Founder and CEO of Multifamily Leadership, a media and events platform providing streaming content around technology, innovation, leadership, and investing. Antrim is an industry professional and producer of the highest-level events in the multifamily apartment industry, through their podcast network, conferences, and annual summits.
Serving as Chair of Technology Initiatives for the Multifamily Innovation® Advisory Council is technologist Kerry W. Kirby, Founder and CEO of 365 Connect®, a leading provider of automated marketing, leasing, and engagement platforms for the multifamily housing industry. Kirby is an accomplished entrepreneur, innovator, and industry influencer. He holds 95 technology awards, has presented in over 150 webcast reaching over one-million listeners from around the world, and is changing the way we reckon about the convergence of technology in the rental housing market.
Antrim and Kirby have built their careers collaborating with leaders in the multifamily space, and have been extracting the perspectives from investors, developers, and operators or more than 20 years. They have been meeting in individual and small group gatherings over that past two years to discuss a variety of topics, from shifting consumer expectations, reimagining the role of our workforce, and analyzing the way next-generation renters can be accommodated.
Daryl Smith, Chief Marketing Officer for Kettler stated, The Multifamily Innovation® Council is a diverse group of intra-disciplinary professionals obsessed with a vision for innovation that will inspire the next generation of multifamily operations and leaders. I am extremely excited to participate, the discussions are timely and strategic, while inspiring me to imagine the calculus of innovation and its impact on our consumers and operations.
Members of the Multifamily Innovation® Advisory Council gain access to a diverse group of high-level multifamily owners and operators, where thoughts are exchanged about deploying and using different types of technology, without investing valuable resources into a venture capital fund. Working together to identify opportunities and navigate obstacles, members openly share their experience in finding solutions that are the proper fit for their operations.
Mike Brewer, Chief Operating Officer at RADCO Residential added, “The Multifamily Innovation® Council allows me to see the signal in the noise. Gone are the days when I must sit through endless sales pitches without understanding which technologies truly meet the needs of my business. The council takes the hard work out of making informed business decisions.”
The private invitation only group of council members attend weekly meetings to openly discuss real-world experiences related to utilizing technology across their communities. The members are void of any vendor influences and sales pitches to allow them to freely reckon through challenges they had or are having in deploying technology, as well as finding quality solutions for their operations. Council members also meet in-person annually at the Multifamily Innovation® Summit to join panel discussions, as well as celebrate the Best Places to Work Multifamily®.
Kim Boland, Director of Digital Marketing at Morgan Properties stated, The Multifamily Innovation® Council allows me to not feel alone when evaluating and implementing new programs. They help me realize that other people are having similar experiences. Listening to feedback from other operators and seeing how they have plotted, tackled, and succeeded in rolling out technology programs allows me to know that challenges are normal, and success is possible.
Membership to the Multifamily Innovation® Council is by application only. Those applying must be with a firm that owns or manages a minimum of 1,500 apartment units. To learn about membership opportunities, visit MultifamilyInnovation.com

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Crescent Communities and Pretium Announce Second HARMON Build-to-Rent Community Development in Growing Charlotte Market

CHARLOTTE, NC – Crescent Communities and Pretium announced the closing of land for the development of HARMON Five Points, the fourth build-to-rent (BTR) community under development, and second community in Charlotte, as part of their previously announced joint venture and commitment to invest $1 billion in new single-family build-to-rent communities across 14 key strategic growth markets. Construction for HARMON Five Points is expected to commence in June 2022 with first units slated to be delivered in early 2023.
“We are thrilled to announce our fourth development in partnership with Pretium and our second build-to-rent community in the Charlotte market,” said Tony Chen, Managing Director of Single-Family Build-to-Rent at Crescent Communities. “HARMON Five Points will offer new construction housing supply to the Historic West End neighborhood, and as a result, will provide housing options in an infill setting to accommodate the migration and population growth that Charlotte has experienced over the past several years. This community highlights our commitment to growing strategically in Charlotte, and we look forward to sharing more updates soon.”
HARMON Five Points will be a 76-home BTR community, offering residents the option to rent three-bedroom townhomes with outdoor balconies, private garages, and driveways. Residents will have access to dedicated communal spaces such as a fire pit with outdoor lounge seating and a lawn area for gatherings and pets. The community is adjacent to Five Points Park, located two miles from Uptown, and is walking distance from the Gold Line Streetcar and Stewart Creek Greenway.
“In partnership with Crescent, we have already bought land and are developing four BTR communities in the southern United States, including 323 homes, since forming our joint venture in September,” said Matt Johnston, Managing Director and Head of Build-to-Rent at Pretium. “Crescent Communities shares our commitment to having a long-term, positive impact on our communities by developing new, quality, healthy homes for residents. By continuing to invest in desirable communities like HARMON Five Points, we are offering residents the choice to rent high-quality, single-family homes while increasing the supply of go-in ready homes across the country.”
HARMON Five Points will be located at 360 Seldon Drive, Charlotte, NC and will be built by DRB Group. Additional partners include lender Atlantic Union Bank, landscape architect LandDesign and architectural review by 505Design. Progress Residential, Pretium’s leading single-family rental management services platform, will provide leasing and property management services.

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LV Collective Announces 885-Bed Pedestrian Focused Student Housing Development Across From Ohio State University Campus

COLUMBUS, OH – LV Collective, an Austin-based multifamily and student housing developer, announced it has closed on a development located at 222 W. Lane Ave, across the street from The Ohio State University campus. The seven-tale multifamily, student-oriented building will consist of 379 units and 885 beds. The building is scheduled to deliver in fall 2025.
Ideally located, LV Collective s project is a small three-minute walk from the main quads of the university and half a mile from Ohio Stadium. The pedestrian-focused student housing project will also reimagine the Lane Avenue corridor, adding connectivity and activation to the university, restaurants, bars and entertainment nodes.
Our building s location lies at the intersection of academic life and entertainment for The Ohio State University, placing it at the epicenter of the community and within walking distance of the destinations our residents and their guests will frequent, says Chris Johnson, EVP Development at LV Collective. By delivering a high-quality, thoughtfully-designed development with top-tier amenities and sweeping views of the campus, we are providing the perfect location to embrace the academic rigor needed at Ohio State with the balance of lifestyle and experiential pursuits.
The project will consist of five floors of residential units, including spacious two-level townhomes with private at-grade entries. There will also be an indoor-outdoor café at the ground level, including an elevated private study area. Amenities will include a gym with indoor-outdoor fitness areas, a third-tale pool deck with jumbotron and a view of the stadium. The top floor features wellness offerings, including yoga and meditation with expansive southern views over the campus and downtown Columbus.
This is LV Collective s first development in Ohio and adds to the company s growing roster of multifamily and student-oriented buildings across the country. Most recently, LV Collective announced a seven-tale project at 558 West Broad in Athens, GA and a 10-tale, 502-bed project in Gainesville, FL. LV Collective is best known for its successful multifamily, student-oriented developments in Austin, Texas, including The Ruckus, The Ruckus 2.0, Moontower and Waterloo.
OZ is the design firm and Variant Collaborative will work on interior design. Local project partners include Columbus-based landscape architect Realm Collaborative, general contractor Elford, Inc., and the civil engineer E.P. Ferris.
This development epitomizes our investment strategy of finding well-located, institutional quality opportunities within student housing. We are excited to partner with LV to provide a preeminent, pedestrian student housing asset at a high-quality Tier I institution, says Christopher Kott, Director — Acquisitions at Virtus Real Estate Capital.

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